WHAT PEOPLE REALLY THINK ABOUT SOLAR
After having IBM conduct a survey of 41 000 individuals, Business Insider found that by having solar integration homes sold faster and at a higher price. The first notable finding from this survey found that 73% of consumers who are intending to or are in the process of switching to solar plan on doing so within the next 3 years. The study also found that across the 6 different countries (Japan, America, United Kingdom, Italy, Germany, Spain) where it surveyed individuals, solar was a more affordable electricity option than paying for power through utility companies.
The consumers in every country agreed that paying less for electricity costs is a major factor when deciding on the type of home to purchase. Some other findings found that homeowners expected the solar system to be paid between 5-12 years, 70% of business interested in solar plan on switching in the next 2 years mostly due to rising electricity costs, the average price decrease for installing a home solar system has gone down 60% since 2009, and the number 1 and 2 reason for homeowners switching to solar was because of the environment and cost savings.